A direct proactive sales culture focusing on identifying market demand generators, shifting a share of targeted accounts, and leveraging relationships with established accounts to maximize topline revenue performance.
Our well-trained and best-in-class sales teams are focused on achieving revenue expectations by aggressively focusing on winning the business and outperforming the competitive market. Guard's sales organization is equipped with industry-leading tools and superior support to achieve these expectations.
We are dedicated to delivering accurate and timely financial reporting, risk management services, cash controls, and analytics to ensure optimal financial performance.
The proof of performance is always in the numbers and at Guard Hospitality, our accounting team provides centralized accounting services and financial solutions specifically for the lodging industry. Guard is committed to providing a seamless process with the highest return on investment for each investment group. Our streamlined reporting tools provide an accurate snapshot of the performance of each hotel on a day-to-day basis.
Focused on diversifying and expanding our revenue streams from “traditional revenue opportunities” our Digital and eCommerce team spearheads hotel-specific strategies, deploy strategic and tactical plans, develops and enhances each hotel’s online market presence while leveraging channel distribution and analytics.
Our digital and eCommerce team is passionate about elevating the guest experience while bringing creativity, innovation, analytical thinking, and plenty of hustle to successfully reach the revenue goals of each hotel.
Our highly proficient optimization team provides synergies between sales, revenue generation, and our digital and eCommerce teams to ensure that each property is maximizing top-line revenue. Guard's revenue optimization team is dedicated to the strategy of selling the right product, to the right customer, at the right time, and for the right price.
The revenue optimization team at Guard Hospitality has maintained a strong competitive advantage in revenue management because our team of professionals continues to innovate in strategy and optimization, constantly calibrating settings and leveraging integrated business applications to ensure revenue is maximized. Guard continues to evolve in the revenue optimization space and over the past several years have moved our focus from rooms revenue to “Total Hotel” profitability by maximizing revenues and profits on all transient, group, and function space business.
With an open-door policy as a cornerstone practice, Guard is focused on team member recruitment and retention while optimizing productivity through best-in-class onboarding, training, and performance measurement.
Guard hospitality is a firm believer in the empowerment of our team members. Our organization takes great pride in our workplace culture through shared values, beliefs, and interactions with each other, from upper management to new hires and everyone in between. At Guard, we believe positive workplace culture attracts top talent, drives team member engagement, impacts happiness, and positively affects performance.
Guard can offer supplementary marketing and advertising expertise beyond what the hotel brands provide on an "as needed" basis. Our hotel-specific marketing targets local and regional areas near your property in order to help your investment perform its best. Each ad campaign is examined for effectiveness and tailored to each hotel's needs.
Previous marketing and advertising campaigns have included: