More than Just A management Company

 A direct proactive sales culture focusing on identifying market demand generators, shifting a share of targeted accounts, and leveraging relationships with established accounts to maximize topline revenue performance. 

Our well-trained and best-in-class sales teams are focused on achieving revenue expectations by aggressively focusing on winning the business and outperforming the competitive market. Guard's sales organization is equipped with industry-leading tools and superior support to achieve these expectations.

• Proactive direct focused sales efforts individually tailored to each property.
• Extensive onboarding and proprietary sales training platform that includes standard operating procedures, prospecting, site visits, and negotiating skills.
• Enhanced strategy development and “best practices” focused on winning business and successfully share-shifting revenue opportunities.
• Coordination and deployment of top accounts including direct sales calls and property-specific relationships with decision-makers.
• Deployment of Segment based strategic and tactical action plans.
• Existing account saturation and relationship-building to identify additional opportunities including groups and meetings solicitations.
• Capitalize on internal lead generation channels to uncover, identify, and share-shift revenue opportunities.

 We are dedicated to delivering accurate and timely financial reporting, risk management services, cash controls, and analytics to ensure optimal financial performance.

The proof of performance is always in the numbers and at Guard Hospitality, our accounting team provides centralized accounting services and financial solutions specifically for the lodging industry. Guard is committed to providing a seamless process with the highest return on investment for each investment group. Our streamlined reporting tools provide an accurate snapshot of the performance of each hotel on a day-to-day basis.

• Turnkey uniform system of accounts for the lodging industry.
• Daily income verification, general ledger, cash & credit card processing, and cashier reporting.
• Financial reporting including profit & loss statements, tax reporting and filing, cash flow analysis, and balance sheets.
• Cash management and bank reconciliations.
• Property budgets and forecast management.
• Accounts payable check processing.
• In-house payroll manager, including the processing of bi-weekly payroll, tax reporting and check delivery.
• Local and state sales tax filings.

 Focused on diversifying and expanding our revenue streams from “traditional revenue opportunities” our Digital and eCommerce team spearheads hotel-specific strategies, deploy strategic and tactical plans, develops and enhances each hotel’s online market presence while leveraging channel distribution and analytics.

Our digital and eCommerce team is passionate about elevating the guest experience while bringing creativity, innovation, analytical thinking, and plenty of hustle to successfully reach the revenue goals of each hotel.

• Targeted campaign planning for “need-times” including launching and ongoing optimization, performance management, and ROI reporting.
• Management and analysis of retargeting efforts resulting in reservation conversions.
• Execution of paid search campaigns, maximizing overall search returns and website bookings.
• Hotel website and ongoing brand maintenance.
• Constant revisions and enhancements of metasearch and website link-building.
• Management of digital ad spends in competitive channels.
• Reputation management.
• Print and digital collateral content.
• Hotel-specific social media strategy.

 Our highly proficient optimization team provides synergies between sales, revenue generation, and our digital and eCommerce teams to ensure that each property is maximizing top-line revenue. Guard's revenue optimization team is dedicated to the strategy of selling the right product, to the right customer, at the right time, and for the right price.

The revenue optimization team at Guard Hospitality has maintained a strong competitive advantage in revenue management because our team of professionals continues to innovate in strategy and optimization, constantly calibrating settings and leveraging integrated business applications to ensure revenue is maximized. Guard continues to evolve in the revenue optimization space and over the past several years have moved our focus from rooms revenue to “Total Hotel” profitability by maximizing revenues and profits on all transient, group, and function space business.

• Certified in all major brand revenue management systems.
• Daily strategy review, recapping 90 days of analytics, performance pace and forecast, high demand dates, and marketing positioning compared to the competitive set.
• Dedicated regional revenue leader and analyst support team.
• Weekly deep-dive strategy review call with the hotel leadership team.
• Daily yield management including inventory management, rate optimization, and distribution and channel management.
• Hotel and market competitor review of transient and group demand.
• Destination Package creation and management.
• Group and Transient displacement analysis.

 With an open-door policy as a cornerstone practice, Guard is focused on team member recruitment and retention while optimizing productivity through best-in-class onboarding, training, and performance measurement.

Guard hospitality is a firm believer in the empowerment of our team members. Our organization takes great pride in our workplace culture through shared values, beliefs, and interactions with each other, from upper management to new hires and everyone in between. At Guard, we believe positive workplace culture attracts top talent, drives team member engagement, impacts happiness, and positively affects performance. 

• Talent recruitment and retention.
• Market analysis and competitive pay practices.
• Team member career progression and advancement opportunities for maintaining low turnover.
• Insurance claim management.
• Payroll & benefits administration.
• Policy formulation includes team member handbook.
• Legal compliance for evolving federal, state, and local laws.

Guard can offer supplementary marketing and advertising expertise beyond what the hotel brands provide on an "as needed" basis. Our hotel-specific marketing targets local and regional areas near your property in order to help your investment perform its best. Each ad campaign is examined for effectiveness and tailored to each hotel's needs.

Previous marketing and advertising campaigns have included:

• Billboards
• Print ads
• Digital content advertising, including social media
• Search engine advertisements (i.e. Google Ads)
• Video ads